Over the past few years, Google has released several updates to their algorithm, of which Panda, Penguin, and Hummingbird were the biggest. Those updates set augmented rules on how owners should structure their sites, build incoming links, and use anchor text for outgoing links.
Despite the updates, however, On-Page SEO hasn’t really changed all that much. Every on-page SEO task is really for the user’s benefit. Yet most SEOs still haven’t come to terms with that fact.
Google wants the user to be happy when they visit your web page. And the only way Google will know that your site users are satisfied is when they’re engaged. How long do they spend reading your content?
1. Site Speed
Recent research found that 47% of your target audience expects your website to load in under two seconds. What’s more, slightly more than half of all U.S. online shoppers won’t buy from a site if it loads slowly.
It makes sense. After all, don’t we all hate to wait? And the instant-gratification of the web has only made us more impatient.
So it makes sense that Google cares about page load time. From the Webmasters Central Blog:
Back in 2010, Matt Cutts announced that site speed will carry less weight than other key ranking factors such as relevance, authority links, and so on. That’s no longer quite so accurate in 2015. Nowadays, speed is essential.
Recent studies show that a delay of a single second in page response time can yield a 7% reduction in conversions.
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