Search Engine Myths And Misconceptions


As a beginner in SEO, there is a growing need to stay updated about the myths and misconceptions about the functionality of search engines since it would help beginners to perform SEO effectively. The most popular myths are based on search engine submission, Meta tags, keyword stuffing and paid search improving the organic search results.

Submission in Search Engines

During the earlier years when the popularity of internet was just beginning to grow, most of the search engines had submission forms which were a part of the SEO process. The websites would be tagged along with the web pages consisting of keyword information and would be then submitted in the search engines. Once done, resources would be indexed after crawling of the web pages by bots. But later on, most of the websites doing the search engine submissions proved to be spam since a majority of the URLs were unused. This led to search engines give more importance to the links from other sites thus giving more relevance to the content that was directed to the search engines naturally.

Meta Tags

There was a time when Meta tags were considered an important essential in SEO especially the Meta keywords tag. The important high ranking keywords would be included within the website that needs to be ranked and the website would be displayed in the query results whenever a user types in those keyword terms. But later on, ranking the websites based on the Meta tags was avoided completely because of the increasing number of spam websites that was ranking higher. However the other two tags namely Meta description tags and title tags are still considered to be an important parameter for a quality SEO.

Stuffing of the Keywords

There are many who think stuffing the content with relevant keywords will improve the search results in the search engines. However it is not true. The keyword density should be always 1% to 3% of the total website content. Even though keywords are an important SEO metric, stuffing the keywords might make your website look like a spam website.

Improve the organic search results with Paid Search

This is among another myth that is surrounding among website owners. They spend a lot of money on search engine advertising otherwise known as ‘Pay per Click’. However it is unlikely that paid search is going to improve the organic search results for your website within the search engines.


Difference Between Twitter and Facebook In Promoting A Business

facebook.pngFacebook and Twitter are the most popular social networking websites that have changed the way people communicate with each other. Facebook provides a number of user-friendly features such as chat, posting of photos and even playing games where as Twitter is built around posting tweets of 140 characters.

Comparison between Facebook and Twitter

  • Facebook include features such as News Feed, Fan Pages, Status, Messaging, Chat, Games and Apps etc where as Twitter includes features such as Tweet, Retweet, Trending topics, Links, photos and videos etc.
  • Both Facebook and Twitter requires registration by users before using the services offered by these social networking websites.
  • Advertising can be done as banner ads as well as referral marketing in Facebook where as advertising is usually done in the form of tweets in Twitter.
  • In Facebook, photographs can be uploaded where as Twitter does not provide those functionalities.
  • Both of the social networking websites allow users to post updates.
  • The posts can be edited in Facebook where as it is not possible in Twitter.
  • There is no character limit while writing a post in Facebook where as only a maximum of 140 characters can be entered in Twitter.
  • Twitter also allows users to follow the trending topics where as such functionality is not available in Facebook.
  • Both of the social networking websites allow users to follow people.
  • Users can express their approval of content through ‘Like’, ‘Share’ and ‘Comment’ options in Facebook where as users can express the approval of content through ‘Retweet’ or ‘Favourite’ in Twitter.
  • Users are mentioned in Facebook by name where as in Twitter a ‘@’ sign will be used before the name.

The above mentioned comparisons are some of the key differences between Facebook and Twitter.


15 Top Benefits of Internet Marketing


The days are gone when only top-rated corporate bodies embark on internet marketing. Not just for the high cost involved but also, the technical aspect of going online was sophisticated that only techie savvy could think of internet marketing. Much of the technical work that, as at then required outsourcing, can easily be carried out by newbie on a click of mouse. This gives rise to tremendous opportunity for both small-scale as well as large-scale businesses to improve their sales through web marketing.

Today, world attention is focused on internet; people of all ages, background, ethnic and social status are well attached to internet in one way or the other.

Some of the benefits of online marketing and advertising are enumerated thus:

  • Broad and global Reach
  • Highly adaptable to multitasking
  • Residual and continuity effect
  • All-hour based marketing service
  • Cost-effectiveness
  • Time-effectiveness
  • Automation versus delegation
  • Convenient, easy and quick service delivery
  • Follow-up and after-sales relationship
  • Advertising to target markets
  • Instant transaction execution with digital payment service
  • Customers’ data collection and personalization
  • Easy tweaking   & positive  change to marketing and advertising campaign on the go
  • Diversification
  • Standard measure of the cause and effect

Online Marketing Benefit  # One – Broad and Global Reach

What is more important to business owners and marketers than to get their products and services across to wide prospects base! With internet, online businesses, both medium and large-scale, are accessible to millions of online users. Your advertisement reaches global prospects through various online marketing strategies like email marketing, blog/content marketing, social media marketing, pay-per-click (PPC) advertisement.  Prospects translate to money and as such, the more reach your marketing claims, the more the prospects. When numbers  of prospects skyrocket, you  have opportunity for more customers and sales and you  make more money which is the ultimate goal of every business.

Online Marketing Benefit  # Two – Highly Adaptable to Multitasking

One of the core advantages of online marketing is the ability to attend to millions of customers and consumers simultaneously. Once the infrastructure is  efficient, huge numbers of buying and selling  transaction  take place within your virtual estate without diminishing  the satisfaction of each customer purchasing  various items.

Online Marketing Benefit  # Three – Residual and Continuity Effect

  • One of the great benefits of online marketing is its inherent residual effects. Content marketing on websites and blogs remains functional and working to promote your products and services years after the marketing campaign to the content or products is over.
  • E-book marketing produces long-term and viral effects after the production. For instance, If you run a campaign to improve traffic to your landing page, the residual power of such marketing remains effective years after the campaign might have been stopped.

Online Marketing Benefit  # Four – All-Hour Based Marketing

  • Your marketing campaigns run 24 hours a day , 7 days a week. you aren’t constrained with opening hours, neither are you to consider overtime payment for staff.
  • Regional or international time variation/difference doesn’t affect the availability or reachability of your online ad copy campaign and offer.
  • Anytime an individual opens a computer connected to the internet, S/he’s tendency to see your marketing campaign as opposed to usual traditional offline marketing.
  • Customers search the products offered at their convenient time as long as they like – no hasten, no fear of closing. The users own the opening and closing hours for shopping.

Online Marketing Benefit  # Five –  Internet Marketing is Cost-Effective

  • Internet marketing involves less or no start-up-capital. You might start blog marketing, social media marketing, email marketing with less investment compared to traditional marketing which greatly lies on the factors of production – Land, capital, labour, entrepreneur.
  • These are not prerequisite to online marketing and translate to reduced cost of production, advertising and marketing since no money is incurred on staffing, procurement of business premises and middlemen.
  • Offline traditional marketing like newspaper, radio, television and banner may cost thousands of dollars while fraction of such can run PPC advertising on Facebook, Google and other PPC companies.

Online Marketing Benefit  # Six – Internet Marketing is Time-Effective

Internet marketing is fast and easy to start. You can set up a campaign at any time convenient for you. For instance, email marketing which is one of the best internet marketing strategies can be set up in a matter of hours. within few minutes, you set up the auto-responder and start marketing even with a list of one subscriber.

Online Marketing Benefit  # Seven – Automation Versus Delegation

  • Automation Versus Delegation Another advantage of online marketing  is the power of easy, one-mouse-click automation.
  • In traditional offline business and marketing, marketers leverage the benefit of delegating best hands for various tasks while internet marketing has a better time-savvy opportunity.
  • That is the opportunity to get every aspect of your business fully automated. You search for the best tool for your marketing campaign and all is done. You spend your time doing something else.

Online Marketing Benefit  # Eight – Convenient, Easy and Quick Service Delivery

  • Marketing online is incredibly convenient. It has easy accessibility. Consumers incur no cost in reaching the internet markets anywhere in the world.
  • This removes the cost of transportation to purchase goods across borders. It is a great plus to importers as they make the online order right in the comfort of their home. Delivery process of sale items can easily be tracked online.
  • Consumers get digital downloadable products on a click of mouse. What better experience is beyond shopping in the comfort of one’s room with a bottle of juice on a table for refreshment.

Online Marketing Benefit  # Nine – Follow up and After Sales Relationship

  • It is a common practice in traditional offline market to see merchants giving their business cards to customers after sales.
  • Most times the customers, on such occasions, misplaced the cards. It is only when the need arises for the service they begin to think where the card is, if the customers at all think of going back to the seller.
  • In internet marketing, suppliers easily capture the email addresses of both the buyers and the prospects.
  • The email provides valuable information on the product purchased, special discounts and coupon available on other goods and services, introducing new products to the customers.
  • Social media are great avenues to interact consistently with your customers making them your valued audience.
  • And since the target prospects are often alone while making purchase decision, they are not likely distracted by an accompanied partners.

Online Marketing Benefit  # Ten – Advertising to Target Markets

  • Internet marketing earns the advantages of ads targeting based on numerous factors such as gender, age, location, interest and hobbies. Advertising and marketing campaign could be targeted by filtering these demographic factors.
  • Two or more factors can be combined to establish target market. Decision can be made to target advertising on female aged between 22-35 in the united state for a particular product or niche while elderly people can be targeted for another service.
  • If you want to market a retirement saving program, you might target young people(who has long saving span) while retirement planning programme might be more appropriate for older people who have worked close to the retirement age.
  • Targeting can be very difficult in traditional advertisement like television, radio, magazine, newspaper if at all achievable. On the web, you can create interest-based targeting, behavioural-targeting PPC in Google and other PPC advertising networks.

Online Marketing Benefit  # Eleven – Instant Transaction Execution with Digital Payment Service

Online transaction is easily executed with digital payment service. There is no need to carry bulk cash along on the path of both marketers & customers. Neither do they have to go for cheque clearance. All payment processing solution of the transaction is executed by a third-party payment processing company such as Paypal.

Online Marketing Benefit  # Twelve – Customers’ Data Collection and Personalization

Customers data are collected through:

Customers’ profiles/behaviours on the business site: This includes location, age,gender, viewed products, link in (referrers), link out (site visited after living your site), pages visited on your website

Internet tools, tracking software

  • Internet marketing fares better than traditional marketing in terms of customer data collection and personalization.
  • Millions of customers can be served with varied products/items in the same online shopping mall based on each customer’s signified interest as indicated by their white list, former products purchased, pages visited, internet protocol (IP) address and internet cookies.
  • Other means of personalization are opinion poll, survey, geo-targeting.
  • This makes it easier for online shoppers to get their desired products in no time without trouble.
  • Shopping carts most often provides filtering factors for customers. Examples of product filtering are price-based filtering, free-shipping, product categories etc
  • Online Marketing Benefit  # Thirteen – Easy Tweaking   & Positive  Change to Marketing and Advertising Campaign on the go.
  • Online tweaking is inevitable to optimise your marketing effort.
  • Online advertising is very easy to tweak on the go whenever a need is considered vital to the campaign without service interruption, downtime or stopping the whole system.
  • You may change the appearance of the business shopping mall by changing few lines of the CSS linking the page and the whole page take a complete new look.
  • Your ad copy on various networks can be tweaked and updated without sacrificing a long downtime period.

Online Marketing Benefit  # Fourteen – Diversification

Diversification is important in marketing and advertising your business to target audience. This means using many variants of tactics to reach prospects.

Online marketing makes such diversification a lot easier. For example, if you want to run search engine advertising (SEA), social media advertising (SMA), it is easier to consider 2 angles:

  • Pay Per Click search engine or social media advertising
  • Outsourcing a SEO techie to optimize your business page for organic free traffic

For content marketing, you can run a business blog alongside your business website to create a marketing mix to enhance your marketing and advertising reach for your products and services.

Similarly, you can integrate a mobile marketing strategies with your email marketing campaign. You might also consider creating ads of different format to target specific set of people and bring in much awareness.

This kind of advertising and marketing diversification in online marketing eventually produces snowballing effect for the success of your online business.

Online Marketing Benefit  # Fifteen –Easy, Low-Cost, Hurdle-Free Tracking

To have a standard measure of the cause and effect, every marketing campaign you take has to be tracked. Otherwise it’ll be difficult to understand:

  • Campaigns that are profitable and those that aren’t.
  • Why some of the campaigns fail to yield expected result and what made others work better.
  • The action steps you can take to optimize your campaign strategies to give better result and high return on investment (ROI).
  • Your customers’ behaviours, their interests and experience.
  • The right things you have done to do more of it.

Online marketing affords you the opportunity to easily track every marketing campaign. Let take for instance, pay-per-click (PPC) search engine/content campaign you lunched, system tracking helps you know when the ads was clicked, who clicked it, from where it was clicked, how long the users stay on your business site, What did they buy, to where did they navigate and how they leave your site.

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12 Web Development Trends For 2016


We have just entered year 2016 and it’s already a couple of days old. Just before New Year’s Eve, I showed you our take on the year 2015 in web development. Now it’s time to take a look at the new year.

With upcoming frameworks, powerful development tools and evolving technologies, this year looks very promising for Edztek It-solution.

Here are our thoughts on the top web development trends for 2016.

Motion User Interface or Motion UI

Motion UI is a Sass library which is one of the three parts of Foundation for Apps by Zurb.

It is widely used for quickly creating animations and CSS transitions. With Motion UI, it is less complicated to make an app’s transitions look smooth and rich with predefined motions.

The way prototypical animated elements integrate seamlessly into websites makes Motion UI one of the most preferred libraries by developers.

Last year, we saw an emerging trend of Motion UI which is sure to stay for the next few years.

Advanced platforms mean new responsive design

A lot of new tech is coming to the market and that means things are about to change. New technologies are only just showing their first applications but development in 2016 will set the stage for the coming years.

Responsive design will no longer be restricted to ‘mobile-first’ or mobile responsiveness only. There are already a plethora of other devices, screens and integrated wearable gadgets like Apple watch, Google Glass and Oculus Rift which are some of the most talked about technologies.

These technologies continue to grow in popularity. In addition to these, Semantic UI is a new design framework from last year that continues to be in demand.

Internet of Things (IoT) will have a huge impact

  • The Internet of Things has taken app development to a new level. According to Technavio, IoT will grow by 31.72% (CAGR) between 2015 and 2019.
  • Gartner also predicts that at least half of the IoT development will come from startup companies which are in business for less than 3 years.
  • By linking smart objects to the internet, IoT enables the exchange of data that was never possible before.
  • As more and more devices are being connected and accessible to the network, we’ll find web developers coming up with upgraded solutions to help users control and communicate with their everyday gadgets and equipment.

Browser based IDEs

Odds are that you have your own favorite development environment. Maybe you fell in love with VIM years ago or you’re an IntelliJ fanatic. That’s going to change soon as more and more people are starting to use cloud-based versions of IDEs.

They’re fast and they’re accessible, and some of them have a huge community behind them. Flexibility is key here, and while you may not use these tools full time, it’s definitely good to know that they’re available if you want to do a quick test of a bootstrap code of Jade without having to download a single file.

Full-screen navigation design

Full-screen navigation design is a feature that improves the user experience on mobile devices. Let’s say a user is navigating a website on his mobile phone and he comes across a registration form. As he taps on the registration form, the form jumps to a full-screen size enabling the user to fill out the form in a more natural way.

More and more web developers and designers are developing sites for full-screen navigation designs and this trend is going to continue.

Foundation for Apps

Foundation for Apps is an upcoming single page app framework which is built around AngularJS and the flexbox grid framework.

This framework enables quick and easy responsive web app creation facilitating developers to quickly start writing code that’s unique to the application.

Introduced only in late 2014, the potential of Foundation for Apps, with its positioning capabilities and clean code, has yet to be discovered used. We will surely see a lot of companies using this advanced responsive front-end framework this year.

Real-time everything

2016 will see a rise in new apps that work in real-time. Real-time analytics is rapidly finding its implementation in desktop and mobile apps. Similarly, live streaming will also become increasingly important in the social media marketing world with apps like Periscope and Meerkat gaining prominence. Real-time is just about to break out.

With all those developments, real-time services like will also see a huge gain in popularty among developers.

Containers will become huge

Containers have been around for quite some time. But the web development world saw a lot of actions and changes after the introduction of Docker.

Docker is a container service that enables faster development of software even in an isolated environment. Basically, a container has all the dependencies it requires to run an application on its own.

This means developers can build, test, run and deploy an app anywhere faster. The service runs regardless of the environment it is in. This year, Docker will continue to develop, add features and gain security.

Blocking of advertisements on sites

Across the world, website owners are losing money to advertisement-blocking plugins. In one year alone, UK ad blocking grew by 82% and reached 12 million active users. This affected the earnings of not only the smaller sites that depend on advertising revenues but also the big media publishers.

In 2016, websites will do their best to minimize the effect of ad blocking. A number of techniques will emerge that will neglect the effect of ad-blocking plugins. You can also expect the sites to come up with innovative and persuasive ways of showing advertisements to their users.

Security everywhere.

Mobile is becoming more and more prevalent and this can have its own downsides. Mobile is becoming a focal point of security breaches and a lot of effort will be put into making sure apps are as secure as they can be.

The computer vision power of the browser

The last couple of years have seen major developments in the things you can do inside your browser. With various frameworks (such as tracking.js) and new binary formats (like WebAssembly) emerging on the market, JavaScript has become the de-facto language of the browser.

And it has made the browser even more powerful. It remains to be seen which JavaScript frameworks and tools will go mainstream in 2016. But one thing’s for sure: JavaScript is here to stay. And it will keep its role as one of the most popular programming languages in 2016.

Bots become standard UXOr as Casey Newton from TheVerge wrote:

Bots are here, they’re learning — and in 2016, they might eat the web

If you sign up for a new Slack account, a so-called Slackbot welcomes and on-boards you. The Slackbot not only asks you for your name (which is then automatically saved in your slack account) but for some other things as well.

There’s a lot to come.

Looking at these web development trends and predictions for 2016, one thing is clear. Web developers are out to make the process of website development easier and simpler. And that’s good news. It is only when these developers save time from their day-to-day workflow, will they be able to focus on newer technologies that improve the user experience of web browsing.


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